Standing in front of my mirror, next to a shelf full of expensive skin care products. Cringing as I think of the time and money I've wasted.
None of these hyped-up creams, serums, and oils are helping with my skin issues. Fighting feelings of frustration and guilt... all I wanted was results. All I got was ineffective products with ingredients that sound like a crazy science .
“It can’t just be me, can it? Someone needs to fix this!
Then it hits me… if I want products with pure ingredients that actually work, I need to fix it!”
That realization led to the creation of Myrtle Leaf, an all-natural skin care company, focused on delivering value through “knowledge and truth.” Empowering people to use their intelligence and self-awareness to find the right solutions for their needs. Seems simple right?
Wrong. So many growing pains and hard lessons learned. Failed retail experiences, trademark battles, E-commerce websites, and expensive consultants. Add in everything else that came with trying to swim upstream, in an industry based on over-promising and under-delivering. We fought hard to stay the course, fueled by customer success stories and a tenacity that became our hallmark.
25 years later we find ourselves at a crossroad. The question became, “How do we deliver ‘more’ at a time where ‘less’ has become acceptable?” The answer is to start over at a time when most folks are looking to quit. To double down on our “no compromise” philosophy. To fix the problem once and for all. Enter FIKX, an elevated expression of our intelligent and effective skincare solutions. A reimagined brand, featuring new formulations and a renewed commitment to products that work.
“It can’t just be me, can it? Someone needs to fix this!
Then it hits me… if I want products with pure ingredients that actually work, I need to fix it!”
That realization led to the creation of Myrtle Leaf, an all-natural skin care company, focused on delivering value through “knowledge and truth.” Empowering people to use their intelligence and self-awareness to find the right solutions for their needs. Seems simple right?
Wrong. So many growing pains and hard lessons learned. Failed retail experiences, trademark battles, E-commerce websites, and expensive consultants. Add in everything else that came with trying to swim upstream, in an industry based on over-promising and under-delivering. We fought hard to stay the course, fueled by customer success stories and a tenacity that became our hallmark.
25 years later we find ourselves at a crossroad. The question became, “How do we deliver ‘more’ at a time where ‘less’ has become acceptable?” The answer is to start over at a time when most folks are looking to quit. To double down on our “no compromise” philosophy. To fix the problem once and for all. Enter FIKX, an elevated expression of our intelligent and effective skincare solutions. A reimagined brand, featuring new formulations and a renewed commitment to products that work.
